12 is a contemporary matcha brand that blends centuries-old Japanese tea tradition with modern design and innovation. Founded by Alan Jiang a refined matcha experience rooted in purity, ritual, and craftsmanship creating a sensory escape in the heart of Manhattan’s NoHo.

Working with Alec and Base Design on 12, a contemporary matcha brand grounded in tradition and craft, I contributed as a 3D Designer focusing on visual storytelling. Using Houdini, I created grain simulations to capture the fine texture and natural movement of matcha powder aiming to reflect the brand’s sense of purity, balance, and quiet ritual. The visuals were designed to feel as refined and intentional as the matcha itself, helping bring its sensory experience to life in a modern, immersive way.

Here's the full Project!