IFB (Indian Fine Blanks) is a well-established Indian brand known for its high-quality home appliances and kitchen solutions. Over the years, IFB has grown into a trusted name in consumer electronics, offering a wide range of products including washing machines, microwaves, dishwashers, air conditioners

Contributed to the Look Development, Motion Design, and 3D Visualization for this CGI commercial, crafting visually immersive and technically precise sequences that highlight the innovative features of the IFB FastCool Convertible 8-in-1 AC. My work helped translate the product's advanced capabilities into a compelling visual narrative.

Credits

Design & Production - Paperman Studios
Creative Direction - Alfred Jerry
3D Animation - Paul Boby, Srujan (Frick.ltd), Syed Kazmi, Alfred Jerry
FX Design - Mahesh Mohan
2D & Typographical Animation - Subhranshu Singh

Full Animation Here!